Extreme Associates, also known as Extreme and Extreme 2.0, is a major adult film producer, featuring a popular catalog of titles. It is owned by Rob Zicari aka Rob Black and his wife Janet Romano aka Lizzy Borden. It is also closely associated with another adult film company, Evolution Erotica.
Extreme Associates evolved from Rob Zicari's former company, Extreme Video. It became known as Extreme Associates in 1998 when Rob Zicari, Tom Byron, Tiffany Mynx, and Van Damage broke away from Patrick Collins' Elegant Angel company and formed their own corporation. Tom Byron, Van Damage and Tiffany Mynx have since left the company. Janet Romano started to work for Zicari in 1998, first as an actress and then as a director.
In 2003, it was indicted by the U.S. federal government for obscenity charges. The company is well-known for being controversial, as it has engaged in public relations wars with Vivid Video, Patrick Collins and his company Elegant Angel, Paul Fishbein and his publication Adult Video News, and Larry Flynt.
Extreme Associates has been featured on America's Most Wanted, Nightline with Ted Koppel, The Daily Show with Jon Stewart, and many other television shows, and also in publications such as TIME Magazine and Details Magazine. The company is the subject of the documentaries: PBS Frontline: American Porn and The Porn King vs. The President, and co-owner Lizzy Borden recently stated that there are more documentaries about the company in the process of being filmed.
Extreme Associates operated a professional wrestling promotion called Xtreme Pro Wrestling (XPW) from 1999 to 2003.